Antonius Felix | JournalResearch notes on AI, workflow automation, digital business, and competitive advantage for Indonesian MSMEs.https://antoniusfelix.comen-usEngineer to creative: why I think in systemshttps://antoniusfelix.com/journal/engineer-to-creativehttps://antoniusfelix.com/journal/engineer-to-creativeA computer science background isn't a detour from creative work. It's where the advantage comes from.Tue, 30 Jun 2026 00:00:00 GMTWhere AI actually changes creative work (and where it's just noise)https://antoniusfelix.com/journal/where-ai-changes-creative-workhttps://antoniusfelix.com/journal/where-ai-changes-creative-workAI changes the production layer a lot and the thinking barely at all. The useful skill now is knowing which is which.Sun, 31 May 2026 00:00:00 GMTMost creative dies in the handoffhttps://antoniusfelix.com/journal/most-creative-dies-in-the-handoffhttps://antoniusfelix.com/journal/most-creative-dies-in-the-handoffAcross the research, creative quality is one of the largest controllable drivers of marketing return. It is also the thing teams are most willing to hand off and stop watching. The fix is structural, not a better brief.Thu, 30 Apr 2026 00:00:00 GMT