AI Automation, MSMEs in Indonesia.
I work across Digital Business research, AI automation, social media, e-commerce, marketing, and strategic management, connecting academic evidence with practical technology adoption in Indonesian MSMEs.
The path
Digital Business
My foundation is in Digital Business, with attention to how technology, digital platforms, and consumer behavior shape strategy, business processes, and competitive advantage.
Social Media & Trust
My research developed from social media, TikTok, micro-influencers, and trust in digital business contexts, especially how audiences, platforms, and credibility influence consumer behavior.
AI & Automation
My current focus moves into AI-generated content, AI Chatbots, workflow automation, e-commerce, marketing, and strategic management as new capabilities for organizations and MSMEs.
ACEM Model
My dissertation develops the AI-Driven Competitive Excellence Model (ACEM), explaining how ACAP Owner activates AI Dynamic Capability to drive operational efficiency, innovation capability, and competitive advantage for tech-savvy Indonesian MSMEs.
How I work
Evidence before claims
I connect research questions, methods, and evidence so conclusions remain traceable and defensible.
Research that can be applied
I translate academic insight into testable workflows, prototypes, and organizational decisions.
Systems, not isolated tools
I study AI adoption as a combination of capability, process, people, governance, and measurable outcomes.
Capabilities & workflow
AI-forward across the workflow. I use AI across research, production, and iteration, to move faster and cover more of the system. It speeds the work; it does not do the thinking.
Digital Business research and collaboration