Antonius Felix
[ Resume ]

Antonius Felix

Jakarta
Asst. Professor in Digital Business, Researcher, Digital Business Lecturer
antoniusfelix90@gmail.com / Academic hub
559
Google Scholar citations
10
Google Scholar h-index
11
Google Scholar i10-index
663
SINTA score overall
Download CV ↓
Scholar, SINTA, HKI, and academic evidence
[ 01 ]

Summary

Digital Business lecturer and researcher focused on AI Chatbots, Workflow Automation, Social Media, E-Commerce, Marketing, and strategic management. My research developed from social media, TikTok, micro-influencers, and trust toward AI-generated content, workflow automation, and AI Dynamic Capability. My dissertation focuses on the AI-Driven Competitive Excellence Model (ACEM), explaining how ACAP Owner activates AI Dynamic Capability, then drives Operational Efficiency and Innovation Capability as pathways to Competitive Advantage for tech-savvy Indonesian MSMEs.

[ 02 ]

Experience

Asst. Professor in Digital Business

Universitas Bunda Mulia
Jakarta
Current
  • Lecturer and researcher in Digital Business focused on AI Chatbots, Workflow Automation, Social Media, E-Commerce, Marketing, and strategic management.
  • Public SINTA affiliation: Universitas Bunda Mulia, Undergraduate Digital Business Program.
  • Developing research from social media, TikTok, micro-influencers, and trust toward AI-generated content, workflow automation, and AI Dynamic Capability.

Doctoral Researcher

Universitas Brawijaya
Ph.D. in Management
Current
  • Dissertation direction: AI-Driven Competitive Excellence Model (ACEM) for tech-savvy Indonesian MSMEs.
  • The research model explains how ACAP Owner activates AI Dynamic Capability, then drives Operational Efficiency and Innovation Capability toward Competitive Advantage.
  • Methods: Mixed Methods Sequential Exploratory, PLS-SEM, MSME owner interviews, and confirmatory survey.

Research Collaborator

BRIN Research Center for Industrial, Service, and Trade Economics
BRIN Collaboration
2026
  • Collaborator researcher on AI as a creative partner in game production pipelines.
  • The collaboration focuses on social and economic impacts of artificial intelligence implementation in Indonesia.

Academic Output Development

Scopus, SINTA, HKI, Book, BRIN
Research outputs
2024 - 2026
  • Building a publication and academic-evidence portfolio through indexed articles, SINTA, HKI, methodology books, and research collaborations.
  • Documented student outputs include 3 Scopus proceedings, 4 SINTA 4 papers, and 3 HKI records.
[ 03 ]

Selected outputs

AI-Driven Competitive Excellence Model

Dissertation Model
AI Dynamic Capability, ACAP Owner, MSMEs
2026
  • Dissertation model testing the pathway from ACAP Owner and AI Dynamic Capability to Operational Efficiency, Innovation Capability, and Competitive Advantage in tech-savvy Indonesian MSMEs.

Digital Business Research Methods

Book Output
Business Research Methodology
2026
  • Digital business methodology book output covering quantitative, qualitative, and mixed-methods approaches, plus development of the Replication Research Mindmap.

AI as a Creative Partner in Game Production Pipelines

BRIN Research Collaboration
AI, Creative Pipeline, Socioeconomic Impact
2026
  • Research collaboration with BRIN on social and economic impacts of AI implementation in game production pipelines in Indonesia.

HKI Student Research Outputs

Intellectual Property
HKI, Evidence, Academic Output
2026
  • Three HKI certificates are documented as part of the academic-output record and student-output mentoring.