Digital Business Researcher
AI, Automation, and MSME Competitive Advantage

AI automation, and digital business for Indonesian MSMEs.

I am a Digital Business lecturer and researcher focused on AI Chatbots, Workflow Automation, Social Media, E-Commerce, Marketing, and strategic management.

View Research Outputs →Research Profile →

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AI Chatbot

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Automation

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Social Media

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E-Commerce

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Marketing

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ACEM

[ 01 ]

Featured

AWARD

Emerald-MAG Scholar 2026 Most Provocative Research Award and international recognitions.

Publication profile

SCOPUS

Indexed profile for international publication record and academic citations.

National profile

SINTA

SINTA profile as evidence of affiliation, scores, and national publication contributions.

Intellectual property

HKI

HKI certificates as documented intellectual property outputs.

Academic output

BOOK

Book outputs and academic manuscripts supporting research methods and Digital Business.

Research collaboration

BRIN

Degree by Research collaboration and direction in strategic management and MSME competitive advantage.

85

research outputs in database

691

Google Scholar citations

11

Google Scholar h-index

1.061

SINTA score overall

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Publications

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01Measuring Competitive Advantage in AI-Enabled SMEs: A Systematic Review of Operationalisations and a Construct Specification for Resource-Constrained FirmsAntonius Felix, Ananda Sabil Hussein, Risna Wijayanti, Ainur RofiqAward WinnerMAG Scholar Conference 2026, Universitas Brawijaya (Winner: Emerald-MAG Scholar 2026 Most Provocative Research Award, Emerald Publishing)2026 02Micro influencers enhancing brand visibility and audience engagement on tiktok digital platformA Felix, DY Bernanda, GD Rembulan, N Giovanno, RN MutiScopus Proceedings (SINTA) / Terdaftar di SINTA2024 3rd International Conference on Creative Communication and Innovative …, 20242024 03Factors influencing e-commerce skincare purchase decisions through consumer behavior modelsA Felix, DY Bernanda, AS Kembau, RJN Makarawung, J Sutrisno, ...Scopus Proceedings (SINTA) / Terdaftar di SINTA2025 4th International Conference on Creative Communication and Innovative …, 20252025 04Easy Kost UI/UX design for streamlined boarding house managementJ Sutrisno, RJN Makarawung, DY Bernanda, AS Kembau, A Felix, FN DoaScopus Proceedings (SINTA) / Terdaftar di SINTA2025 4th International Conference on Creative Communication and Innovative …, 20252025 05Evaluating AI-Powered Chatbot Acceptance in Indonesian Skincare E-Commerce: An Extended Technology Acceptance Model ApproachB Sanjaya, MB Ciputra, J Setiawan, A Felix, J Sutrisno, JF AndryScopus Proceedings (SINTA) / Terdaftar di SINTA2026 International Conference on Current Research in Artificial Intelligence …, 20262026 06Evaluating User Trust and Acceptance of AI-Based Interactive Systems in Digital Business EnvironmentsJ Sutrisno, RJN Makarawung, DY Bernanda, AS Kembau, A Felix, ...Scopus Proceedings (SINTA) / Terdaftar di SINTA2026 International Conference on Current Research in Artificial Intelligence …, 20262026 07Leveraging Artificial Intelligence Generated Content (AIGC) for Digital Content Marketing Strategy: A Case Study of a Pre-Launch Skincare Brand in IndonesiaMB Ciputra, B Sanjaya, J Setiawan, A Felix, AL Zulfikar, S SwandariScopus Proceedings (SINTA) / Terdaftar di SINTA2026 International Conference on Current Research in Artificial Intelligence …, 20262026 08A Python-Based Framework for Integrating Multi-Modal AI in Automated Video Production Workflows: A Strategic Business PerspectiveA Felix, J Sutrisno, S Swandari, DY Bernanda, AS Kembau, V LeonardoScopus Proceedings (SINTA) / Terdaftar di SINTA2026 International Conference on Current Research in Artificial Intelligence …, 20262026 09Trust, Enjoyment, and Engagement in AI-Generated Marketing Content: The Conditional Role of AI FamiliarityAS Kembau, IGWSC Putra, FF Tampinongkol, AP Kumaat, A Felix, FS LeeScopus Proceedings (SINTA) / Terdaftar di SINTA2026 International Conference on Current Research in Artificial Intelligence …, 20262026 10Augmented Reality Experience And Purchase Intention: Examining The Mediating Role Of Behavioral Control In Loreals ApplicationJ Sutrisno, A Felix, D Bernanda, RJN Makarawung, AS Kembau, ...Scopus Proceedings (SINTA) / Terdaftar di SINTA2025 International Conference on Informatics, Multimedia, Cyber and …, 20252025 11Analysis of Key Factors for Improved Customer Experience, Engagement, and Loyalty in the E-Commerce Industry in IndonesiaA Felix, GD RembulanScopus Q1 Journal (SINTA) / Terdaftar di SINTAAptisi Transactions on Technopreneurship (ATT) 5 (2sp), 196-208, 20232023 12Mapping the Evolution of AI Chatbots in Indonesia (2021-2025): A PRISMA-Based Systematic Literature Review on Applications, Technologies, and ImpactsA Felix, AM Sundjaja, J Sutrisno, N SuryadiGoogle Scholar / SINTA 3Engineering, MAthematics and Computer Science Journal (EMACS) 8 (1), 57-64, 20262026 13The Abuse of Freedom of Speech in the Digital Era: Social Media in the Perspective of Constitutional LawRS Tarigan, A FelixGoogle Scholar / SINTA 3Journal of Law, Politic and Humanities 6 (4), 2505-2521, 20262026 14Credibility Increases Visit Intention, but Misinformation Risk Weakens It: Evidence from TikTok F&B SearchAntonius FelixGoogle Scholar / SINTA 3Petra International Journal of Business Studies — Petra Christian University2026 15The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) ApproachAntonius FelixGoogle Scholar / SINTA 3International Journal of Management Science and Information Technology — KITA Aceh2026 16Digital transformation in grocery shopping: A case study of segari users in the modern market eraA Felix, A TariganGoogle Scholar / SINTA 3Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 8 (2), 6855 …, 20252025 17Project Management in Prototyping an Online Table Reservation SystemAntonius FelixGoogle Scholar / SINTA 3Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) — UNHASY Mojokerto2026 18Pemanfaatan Teknologi Layanan Fine Dining untuk Meningkatkan Customer Experience dan Influence SatisfactionAntonius FelixGoogle Scholar / SINTA 3Technomedia Journal (TMJ) — Universitas Raharja / Pandawan2024 19Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi-Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty EcosystemMB Ciputra, J Setiawan, B Sanjaya, A FelixGoogle Scholar / SINTA 4Majapahit Journal of Islamic Finance and Management 6 (2), 1671–1686-1671–1686, 20262026 20PERANCANGAN APLIKASI" RECYCLE REWARDS" BERBASIS PMBOK UNTUK MENINGKATKAN EFISIENSI PENGELOLAAN SAMPAH RUMAH TANGGAA Felix, V LeonardoGoogle Scholar / SINTA 4JATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 844-853, 20262026 21PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN SHOPEE MALL TERHADAP KEPUTUSAN PEMBELIAN KONSUMENA Felix, S Swandari, AL ZulfikarGoogle Scholar / SINTA 4JATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 854-862, 20262026 22TRANSFORMASI PENGALAMAN KONSUMEN DALAM KAMPANYE “BELI LOKAL” PADA TIKTOK SHOP SETELAH INTEGRASI DENGAN TOKOPEDIAA Felix, J SutrisnoGoogle Scholar / SINTA 4JATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 871-877, 20262026 23MENGAPA KONSUMEN DI KOTA AMBON MEMILIH SHOPEE? ANALISIS PENGARUH TAGLINE GRATIS ONGKIR DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TENGAH PERSAINGAN PLATFORM DIGITALA Felix, S Swandari, AS Kembau, D Yurisca, J Sutrisno, RM DermawanGoogle Scholar / SINTA 4JATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 914-920, 20262026 24MEMBEDAH DAYA TARIK PRODUK LOKAL: PENGARUH MINAT BELI DAN CUSTOMER EXPERIENCE PADA EKOSISTEM TOKOPEDIA.A Felix, M Ingrid, M Melcelyn, AS Kembau, JA PutraGoogle Scholar / SINTA 4JATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 863-870, 20262026 25SYSTEMATIC LITERATURE REVIEW: AI-DRIVEN PERSONALIZATION DALAM BEAUTY/SKINCARE E-COMMERCE DAN DAMPAKNYA TERHADAP PERILAKU KONSUMENAntonius FelixGoogle Scholar / SINTA 4JATI (Jurnal Mahasiswa Teknik Informatika) — ITN Malang2026 26Integrasi augmented reality dalam e-commerce fashion: studi pengembangan operasional website custom hoodie berbasis PMBOKA Felix, J Sutrisno, GD RembulanGoogle Scholar / SINTA 4Journal of Industrial Engineering and Operation Management (JIEOM) 8 (1), 20252025 27Manajemen Operasional Dan Transformasi Digital Pada Zalora: Implikasi Terhadap Loyalitas Pelanggan Di Wilayah Jakarta UtaraA Felix, J Sutrisno, D YuriscaGoogle Scholar / SINTA 4Journal of Industrial Engineering and Operation Management (JIEOM) 8 (1), 20252025 28Evaluating AI-Based Digital Marketing Resources: A VRIO Framework Analysis for Competitive Advantage Assessment in Pre-Launch Skincare BrandsAntonius FelixGoogle Scholar / SINTA 4Jurnal Manajemen dan Inovasi (MANOVA)2026 29FITUR - FITUR DALAM SHOPEE DAN TIKTOK SHOP YANG MAMPU MENINGKATKAN PENJUALANAntonius FelixGoogle Scholar / SINTA 4Jurnal Digital Media dan Relationship — ARS University2024 30Pengaruh mediasi brand image pada brand ambassador, event marketing dan social media marketing terhadap minat beli di BlibliV Venness, AS Kembau, A FelixGoogle Scholar / SINTA 4Syntax Literate; Jurnal Ilmiah Indonesia 7 (12), 20325-20335, 20222022 31Pengaruh Faktor E-Service Quality Dan Kepuasan Konsumen Terhadap Perilaku Konsumen Pada Produk Fashion Di E-Commerce ShopeeA Anthony, AS Kembau, A FelixGoogle Scholar / SINTA 4Syntax Literate; Jurnal Ilmiah Indonesia 7 (11), 17502-17515, 20222022 32ANALISIS PENGARUH SOCIAL MEDIA INFLUENCER: PEBASKET SOMBONG, HIBURAN DAN WAWASAN DALAM DUNIA DIGITALA Felix, D Dellavita, A Theranata, W AndreasGoogle Scholar / SINTA 4Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo 10 (1), 131-141, 20242024 33Analisis penggunaan social media marketing dan influencer marketing dalam meningkatkan penjualan gelato dengan konsep unikA Felix, I Livaro, FM Young, W Wijaya, A Jonathan, C CelvineGoogle Scholar / SINTA 4SEIKO: Journal of Management & Business 6 (2), 279-287, 20232023 34STRATEGI KOMUNIKASI PEMASARAN DIGITAL: MENGOPTIMALKAN UNIQUENESS UNTUK MEMPERTAHANKAN LOYALITAS PELANGGANA Felix, C Cerlysia, L De Sheng, M Hendra, R Tjalani, V ColinGoogle Scholar / SINTA 4Jurnal Common 7 (2), 164-175, 20232023 35Eksplorasi Strategi Pemasaran: Kajian Kasus Observasi Online dengan menggunakan Matrix S.W.O.T.Antonius FelixGoogle Scholar / SINTA 4Jurnal Mirai Management — STIE AMKOP2023 36How Hedonic Motives and Impulsive Shopping Tendencies Shape Gen-Z Online Shopping BehaviorAntonius FelixGoogle Scholar / SINTA 2Business Economic, Communication, and Social Sciences (BECOSS) — Binus2026 37Konstitusionalitas Regulasi TikTok dan Kedaulatan Digital: Analisis Komparatif Indonesia, Amerika Serikat dengan Model Uni EropaA Felix, S Wibowo, RS Tarigan, SR AbdurrahmanGoogle Scholar / SINTA 4SUPREMASI: Jurnal Hukum 8 (02), 148-164, 20262026 38From Celebrity to Micro-Influencers: Strategic Trade-Offs in Brand Selection of Influencer Marketing ApproachesAntonius FelixGoogle Scholar / SINTA 4Mabsya: Jurnal Manajemen Bisnis Syariah2026 39Inclusive business and its contribution to employing people with disabilitiesA Felix, FJ Wijaya, E Venita, M Melisa, A Patricia, E Sidarta, T AthaliavGoogle Scholar / SINTA 4JURISMA: Jurnal Riset Bisnis & Manajemen 14 (1), 59-68, 20242024 40PELATIHAN CONTENT WRITING ESSENTIALS BAGI SISWA SMA BUDI AGUNG: MENINGKATKAN LITERASI DIGITAL GENERASI MUDAA Felix, AS Kembau, RJ Makarawung, DY Bernanda, A Haryadi, ...Google Scholar / SINTA 4Jurnal Pengabdian dan Kewirausahaan 10 (1), 20262026 41Literasi digital dan kewirausahaan: Mempersiapkan generasi muda menghadapi tantangan bisnis digitalA Felix, J Sutrisno, DY Bernanda, RJN Makarawung, AS Kembau, K HongGoogle Scholar / SINTA 4Jurnal Pengabdian Dan Kewirausahaan 9 (1), 20252025 42Memahami Kepuasan Pelanggan: Mengeksplorasi Customer Experience dengan Pendekatan Observasi OnlineA Felix, S Lia, SF Katherine, CC NatalieGoogle Scholar / GARUDAEconomics and Digital Business Review 5 (1), 87-99, 20242024 43Perspektif Persaingan Strategis: Pendekatan Lima Kekuatan Porter pada Industri Bahan Bakar ShellA Felix, C Cerlysia, LDS Hermanto, M Hendra, R Tjalani, V ColinGoogle Scholar / GARUDAEconomics and Digital Business Review 5 (2), 108-114, 20242024 44Analisis Faktor-Faktor Yang Mempengaruhi Customer Experience Dalam Pembelian Tiket Konser Pada Tiket. comA Felix, AS Kembau, S Stevania, NK WardhaniGoogle Scholar / GARUDAEconomics and Digital Business Review 5 (2), 653-661, 20242024 45Strategi Komunikasi Influencer: Sebuah Studi Kasus tentang Dampak TASYA FARASYA pada Keputusan Pembelian KonsumenA Felix, SR Susilo, AA Kurashige, GV Teniwut, V Winata, DPL UsmanGoogle Scholar / SINTA 5YUME: Journal of Management 7 (2), 871-879, 20242024 46Analisa Customer Delight UMKM di Indonesia dalam Penggunaan Aplikasi E-Commerce B2BA Felix, GD Rembulan, D Yurisca, AS Kembau, J Sutrisno, SR SusiloGoogle Scholar / SINTA 5YUME: Journal of Management 7 (3), 167-179, 20242024 47Pemanfaatan tiktok dalam strategi pemasaran: studi kasus naughty indonesia dan pelatihan tim pemasaran digitalA Felix, D Yurisca, AS Kembau, J Sutrisno, F MaitriGoogle Scholar / SINTA 5Jurnal Abdimas Bina Bangsa 5 (1), 707-716, 20242024 48STRATEGI IDENTITAS DIGITAL: ANALISIS PERSONAL BRANDING DI PLATFORM TIKTOKAntonius FelixGoogle Scholar / SINTA 5Jurnal Digital Media dan Relationship — ARS University2023 49Analisis Faktor Dan Strategi Branding Youtuber Jerome Polin Dalam Mempertahankan EksistensiA Felix, Cristianasis, JW Warda, F Jonathan, FN Hadi, SS PutraGoogle Scholar / SINTA 5JIPSI : Jurnal Ilmu Politik dan Komunikasi 13 (2), 115-127, 20232023 50Digital transformation and the customer experience: Enhancing engagement and loyaltyA Felix, GD RembulanGoogle Scholar / SINTA 5entrepreneur: Jurnal bisnis manajemen dan kewirausahaan 4 (03), 228-240, 20232023 51Memanfaatkan potensi tiktok: Panduan komprehensif untuk membuat dan mengelola iklan produk gaya hidup di era digitalA Felix, AS Kembau, J Sutrisno, D Yurisca, C AntoniaGoogle Scholar / SINTA 5Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) 7 (2), 479-491, 20242024 52Application-based elementary schools interactive education platform analysis and designA Felix, DY Bernanda, AS Kembau, F Effendy, R NathanielGoogle Scholar / SINTA 4 / GarudaIAIC Transactions on Sustainable Digital Innovation (ITSDI) 6 (2), 114-128, 20252025 53Income Perception, Interest Rate Perception, and Digital Microfinance Adoption: Micro-Enterprise Credit Decision-Making in Indonesia's KUR ProgramAL Zulfikar, A Felix, S Swandari, IV GeaGoogle ScholarIndonesian Journal of Digital Business 5 (4), 1801-1821, 02024 54VALIDASI KELAYAKAN PEMASARAN DIGITAL UNTUK MEREK SKINCARE PRA-PELUNCURAN: PENERAPAN KERANGKA INNOVATION SWEET SPOTMB Ciputra, J Setiawan, B Sanjaya, A FelixGoogle ScholarIndonesian Journal of Digital Business 5 (4), 1853-1864, 02024 55Integrating Multi-Touchpoint Customer Journey Mapping in Pre-Launch Digital Marketing: An Extended AIDA Framework for Indonesian Skincare BrandsB Sanjaya, MB Ciputra, J Setiawan, A FelixGoogle ScholarIndonesian Journal of Digital Business 5 (4), 1842-1853, 02024 56Digital Transformation And The Customer Experience: Enhancing Engagement And Loyalty. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4 (03), 228–240A Felix, GD RembulanGoogle Scholar / GARUDAJBMK2024 57Pengaruh Shopee PayLater terhadap Perilaku Konsumtif Mahasiswa: Antara Kemudahan dan Perangkap (Entri Rujukan Nasional)Antonius FelixGoogle Scholar / GARUDAJurnal Nasional Terindeks2024 58The impact of Shopee PayLater on students' consumptive behavior: Between convenience and trapsA Felix, V Vindis, Y Yulianto, RLT Hutasoit, F Alexander, J SutrisnoDigismantech UBM (Internal) / Terdaftar di SINTADigismantech (Jurnal Program Studi Bisnis Digital) 4 (2), 20242024 59Pengaruh Shopee PayLater terhadap Perilaku Konsumtif Mahasiswa: Antara Kemudahan dan Perangkap The Impact of Shopee PayLater on Students’ Consumptive Behavior: Between …A Felix, Y Vindis, R Lyem, F Alexander, J SutrisnoDigismantech UBM (Internal)Jurnal Digismantech 4 (2), 33-43, 20242024 60The role of fomo, personalization, and social sharing in driving customer engagement and brand loyalty: Insights from spotify wrapped in indonesiaAS Kembau, FB Lendo, A Felix, Y VincentDigismantech UBM (Internal) / Terdaftar di SINTADigismantech (Jurnal Program Studi Bisnis Digital) 4 (2), 20242024 61Analisa Kinerja Suatu Perusahaan di Jakarta dengan Menggunakan Balanced ScorecardA FelixDigismantech UBM (Internal) / Terdaftar di SINTADigismantech (Jurnal Program Studi Bisnis Digital) 1 (1), 20212021 62Can user-generated content drive the purchase of sustainable products? exploring the role of persuasion knowledge among young consumers in jakartaAS Kembau, FB Lendo, A Felix, SD WijayaDigismantech UBM (Internal) / Terdaftar di SINTADigismantech (Jurnal Program Studi Bisnis Digital) 5 (1), 20252025 63Menakar Potensi Pasar E-Commerce: Pelajaran dari Kesuksesan dari Platform E-Commerce AlibabaA Felix, J Sutrisno, AJ Wijaya, W Hakim, N Niko, D WilsonDigismantech UBM (Internal) / Terdaftar di SINTADigismantech (Jurnal Program Studi Bisnis Digital) 5 (2), 20262026 64Desain Antarmuka dan Pengalaman Pengguna (UI/UX) Website E-Commerce Brand Skincare L’EssaineBrianna Sanjaya dan Antonius FelixHKINomor Pencatatan 0011364602026 65Sistem Chatbot Berbasis Kecerdasan Buatan untuk Layanan Konsultasi Skincare Digital dan Informasi Brand L’EssaineJoseph Setiawan dan Antonius FelixHKINomor Pencatatan 0011364762026 66Sistem Prompt AI Visual untuk Konten Media Sosial Brand Skincare L’EssaineMikael Bryan Ciputra dan Antonius FelixHKINomor Pencatatan 0011364682026 67Desain Digital Website Company Profile dan Katalog Produk Industri PT Airindo Mitra UtamaMaximilian Immanuel Chang dan Antonius FelixHKI - Seni TerapanNomor Pencatatan 0013881012026 68Strategi Konten Digital Marketing B2B untuk Distributor Kompresor dan Chiller PT Airindo Mitra UtamaNagasena Tjandra dan Antonius FelixHKI - Karya Tulis LainnyaNomor Pencatatan 0013879772026 69Sistem Prompt AI Visual untuk Produksi Konten Digital Marketing B2B PT Airindo Mitra UtamaBobby Sebastian Sulaiman dan Antonius FelixHKI - Karya Tulis LainnyaNomor Pencatatan 0013879732026 70Metode Penelitian Bisnis Digital: Kuantitatif, Kualitatif, dan Mixed Methods Dilengkapi Replication Research Mindmap (RRM)Antonius FelixHKI - BukuNomor Pencatatan 001425203, Permohonan EC002026147171 (18 Agustus 2026)2026 71WEBSITE PORTOFOLIO DIGITAL ANTONIUS FELIX UNTUK PUBLIKASI PROFIL AKADEMIK, RISET, DAN BISNIS DIGITALAntonius FelixHKI - Program KomputerNomor Pencatatan 001417062, Permohonan EC002026143409 (14 Agustus 2026)2026 72Metode Penelitian Bisnis Digital: Kuantitatif, Kualitatif, dan Mixed Methods Dilengkapi Replication Research Mindmap (RRM)Antonius Felix, S.E., S.Kom., M.M.BookAmerta Media, Banyumas2026 73Metode Penelitian Bisnis Digital: Pemodelan PLS-SEM dengan SmartPLS 4Antonius Felix S.E., S.Kom., M.M.; Prof. Dr. Arta Moro Sundjaja, S.Kom., S.E., M.M., CDMSBook (On Going Project)Amerta Media, Banyumas2026 74AI sebagai Mitra Kreatif dalam Pipeline Produksi GIM: Studi tentang Dampak Sosial dan Ekonomi Implementasi Kecerdasan Buatan di IndonesiaAntonius Felix (Collaborator Researcher)BRIN (On Going)BRIN Pusat Riset Ekonomi Industri, Jasa, dan Perdagangan2026 75Digitalpreneurship Perspective in Regional E-Procurement and Financial PerformanceS Swandari, A Felix, AL ZulfikarScopus Q3 JournalAptisi Transactions on Technopreneurship (ATT) 9 (1), 12-23, 20272027 76Measuring AI Fluency Among Business Students: A Technology Acceptance Model Approach for Digital Transformation in Indonesian Higher EducationRA Abuyahman, A Felix, A Chandra, SR Abdurrahman, S Swandari, ...Google Scholar / SINTA IndexedIndonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 9 (2 …, 20262026 77Recent Cross City Transfer for Hourly Bike Sharing Rentals in IoT Data AnalyticsA Felix, AM Sundjaja, V Sarwoyo, J Sutrisno, V Van ChauScopus Proceedings2026 10th International Conference on I-SMAC (IoT in Social, Mobile …, 20262026 78Artificial intelligence content in skincare marketing: A systematic literature reviewA Felix, A Rofiq, N Suryadi, AM Sundjaja, JF AndryGoogle Scholar / SINTA 4Journal of Management: Small and Medium Enterprises (SMEs) 19 (2), 1171-1186, 20262026 79OPERATIONAL MANAGEMENT AND DIGITAL TRANSFORMATION AT ZALORA: IMPLICATIONS ON CUSTOMER LOYALTY IN NORTH JAKARTA AREAA Felix, J Sutrisno, D YuriscaGoogle Scholar / SINTA Indexed-2025 80Responsible AI Adoption in Asian SMEs: A Comparative Systematic Literature Review of Advanced and Emerging EconomiesJulius Sutrisno, Devi Yurisca Bernanda, Galang Amanda Dwi Pamungkas, Antonius Felix, Nathanael WiranataThird Best Paper6th International Conference on Entrepreneurship (ICoEnt 2026), Universitas Pelita Harapan, Karawaci, 22 October 20262026 81Explainable AI Decision Support Requirements for Digital Defamation Adjudication in IndonesiaA Felix, J Sutrisno, K Nuringsih, N WiranataConference Proceedings2026 5th International Conference on Creative Communication and Innovative …, 20262026 82User Adaptation Behavioral Typology and Feature Framework for NLP-Based Content ModerationA Felix, RS Tarigan, IV Gea, F AndersonConference Proceedings2026 5th International Conference on Creative Communication and Innovative …, 20262026 83Evaluating Trust in AI Based Skincare Diagnostics Using Anthropomorphic DesignA Felix, AS Kembau, DY Bernanda, J Sutrisno, R Pebriana, M RobertsConference Proceedings2026 5th International Conference on Creative Communication and Innovative …, 20262026 84Human Centered Artificial Intelligence Governance Architecture for Digital Content ModerationA Felix, J Sutrisno, YW Handranata, M Hasan, S ZahiraConference Proceedings2026 5th International Conference on Creative Communication and Innovative …, 20262026 85Intelligent Interaction Modeling of AI Creepiness in E-Commerce Chatbot SystemsAS Kembau, A Felix, DY Bernanda, RJN Makarawung, K Budiarjo, ...Conference Proceedings2026 5th International Conference on Creative Communication and Innovative …, 20262026

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The practice

One System / brand

One system, end to end.

The brand, the work, and the thinking run on the same logic: built like a system, accountable to what it does after it ships.

See the brand system →

Researcher in digital business.

My research moves from social media, TikTok, micro-influencers, and trust toward AI-generated content, workflow automation, and competitive advantage for tech-savvy Indonesian MSMEs.

View research profile →

[ 04 ]

Journal

Menjadi Juri di Narada Ultimate Cup 9.0

Refleksi dan catatan atas peran sebagai juri kompetisi rencana bisnis Narada Ultimate Cup 9.0 Onyxra dari Narada School, menimbang eksplorasi ide bisnis pelajar dari isu lingkungan hingga inovasi praktis.

Juri / Narada School / Nov 6, 2026 / 5 min

Mewakili Degree by Research BRIN pada IRIFair 2026

Pengalaman saya mewakili peserta Degree by Research BRIN dalam penandatanganan simbolis dan rangkaian IRIFair 2026 Road to Talent Fest.

Research / BRIN / Sep 27, 2026 / 7 min

Based in Jakarta
Digital Business research and collaboration

Let's build it as one system.

Get in touch →Academic work →View resume →