Notes on AI adoption, workflow automation, digital business, and competitive advantage for Indonesian MSMEs.
Across the research, creative quality is one of the largest controllable drivers of marketing return. It is also the thing teams are most willing to hand off and stop watching. The fix is structural, not a better brief.
A computer science background isn't a detour from creative work. It's where the advantage comes from.
AI changes the production layer a lot and the thinking barely at all. The useful skill now is knowing which is which.